NewsUpper SchoolStudent LifeFaculty/StaffPre-K to 8AdvancementService
PR office wins nine awards in national competition
Feb 8, 2005 8:00 AM
By Tannika King - Faculty
Admissions Marketing Report, the national newspaper of admissions marketing, notified Darlington School that the public relations and communications office has won nine awards in the 20th Annual Admissions Advertising Awards competition.
“This national competition celebrates the admissions marketing efforts of schools throughout the United States, including colleges and universities, graduate schools, secondary schools, vocational schools and art/design schools," said Tannika King, director of media relations. "Ten entries were submitted in nine categories, and we placed in each of those categories."
The School earned five national first place or Gold Awards in Publication/External for the fall 2004 edition of Darlington Magazine; Direct Mail Advertising for the Craig Jones Tennis Academy marketing materials; Newsletter for Lakeside e-Lines; Annual Report for the fall 2004 edition of Darlington Magazine; and Total Recruitment Package.
“Darlington’s challenge is to market and design publications in house, without the aid of commercial ad agencies or Web service providers,” said Dr. Bruce Watterson, associate vice president for public relations. “In most of the contest categories, a majority of winners employed ad agencies to design and edit their materials. Ours is a lateral public relations shop. Much of the credit goes to Laure Clemons, director of creative design; Tannika King, director of media relations; Gloria Eberhart, Centennial coordinator; and Eric Molletta, public relations intern. Their work ethic is second to none.”
A second place or Silver Award was won for the School's Web site, and a third place or Bronze Award went to the newly redesigned student viewbook. Two Special Merit Awards were earned in Brochure for the admissions brochure and in Calendars/Special Publications for the 2005-06 desk calendar.
“At Darlington, students come first. Their successes drive our communications and integrated marketing strategy. In addition to our day school population from Rome and the Northwest Georgia area, Darlington attracts students from 19 states and 24 countries worldwide,” said Watterson.
“Our marketing research indicates that these students come to Darlington because they want to live and study in the South. They enjoy the culturally rich and historic elements of the city and the area’s economic promise. Over the last year, we have expanded the markets we target,” he continued. “We support the entire School and we employ vertical marketing approaches for our academies. In all our print and Web pieces, admissions staffers and information technology staffers partner with us in our effort to raise the visibility of the School. Casey Zimmer, Stefan Eady and their respective staffs deserve a large share of the credit for any successes.”
Over 6,200 entries in the 20th annual competition were judged in enrollment categories. Darlington’s category is Secondary School.
“This national competition celebrates the admissions marketing efforts of schools throughout the United States, including colleges and universities, graduate schools, secondary schools, vocational schools and art/design schools," said Tannika King, director of media relations. "Ten entries were submitted in nine categories, and we placed in each of those categories."
The School earned five national first place or Gold Awards in Publication/External for the fall 2004 edition of Darlington Magazine; Direct Mail Advertising for the Craig Jones Tennis Academy marketing materials; Newsletter for Lakeside e-Lines; Annual Report for the fall 2004 edition of Darlington Magazine; and Total Recruitment Package.
“Darlington’s challenge is to market and design publications in house, without the aid of commercial ad agencies or Web service providers,” said Dr. Bruce Watterson, associate vice president for public relations. “In most of the contest categories, a majority of winners employed ad agencies to design and edit their materials. Ours is a lateral public relations shop. Much of the credit goes to Laure Clemons, director of creative design; Tannika King, director of media relations; Gloria Eberhart, Centennial coordinator; and Eric Molletta, public relations intern. Their work ethic is second to none.”
A second place or Silver Award was won for the School's Web site, and a third place or Bronze Award went to the newly redesigned student viewbook. Two Special Merit Awards were earned in Brochure for the admissions brochure and in Calendars/Special Publications for the 2005-06 desk calendar.
“At Darlington, students come first. Their successes drive our communications and integrated marketing strategy. In addition to our day school population from Rome and the Northwest Georgia area, Darlington attracts students from 19 states and 24 countries worldwide,” said Watterson.
“Our marketing research indicates that these students come to Darlington because they want to live and study in the South. They enjoy the culturally rich and historic elements of the city and the area’s economic promise. Over the last year, we have expanded the markets we target,” he continued. “We support the entire School and we employ vertical marketing approaches for our academies. In all our print and Web pieces, admissions staffers and information technology staffers partner with us in our effort to raise the visibility of the School. Casey Zimmer, Stefan Eady and their respective staffs deserve a large share of the credit for any successes.”
Over 6,200 entries in the 20th annual competition were judged in enrollment categories. Darlington’s category is Secondary School.
