NewsStudent LifeFaculty/StaffAdvancementService
Advancement Office recognized by peer institutions
Feb 20, 2006 1:49 PM
By Tannika King - Faculty
Darlington School’s Office of Institutional Advancement has been recognized by the Council for the Advancement and Support of Education (CASE) and Admissions Marketing Report for outstanding work in the areas of development, communications, alumni relations and admission.
Darlington garnered nine awards in the annual CASE District III Awards Competition. District III includes colleges, universities and independent schools in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and Virginia.
“The CASE III competition is unique because independent schools like Darlington compete directly against colleges and universities. The judging standards are quite high,” said Dr. Bruce Watterson, chief communications officer. “Nine CASE Awards represents a record number for Darlington. Only 18 awards went to independent schools in the 2006 competition, and Darlington earned half of them.”
The School earned Awards of Excellence in Institutional Relations Program for the Centennial Celebration; Institutional Relations Project for the Presidential Transition Committee; Alumni Magazines I for the fall and spring 2005 editions of Darlington Magazine; CD-ROM and Other Electronic Publications for the 2004-05 Annual Fund e-Flash presentation; and Alumni Relations Project for the Centennial Gala. Special Merit Awards were earned in Magazine Publishing Improvement; Paid Advertisements for the “What is it About This Place?” ad series; Student Recruiting Publications; and Total Educational Fundraising Programs for the 2004-05 Annual Fund: Dedicated to Darlington’s 100th Class.
“It was a special year to be working at Darlington,” said Watterson. “The School welcomed thousands of alumni back to campus in 2005 as part of its Centennial Celebration. For Darlington to edge North Carolina, Clemson and the University of Kentucky in the overall Institutional Public Relations Program category is a tribute to its Centennial Committee and alumni.
“I am also extremely proud of our communications team because it functions effectively as an in-house advertising agency. On rare occasions do we seek external help,” Watterson continued. “We take pride in the fact that we partner with every division on campus to produce over 300 printed and Web-based pieces a year, in addition to our media releases and magazine production.”
Admissions Marketing Report, the national newspaper of admissions marketing, recognized Darlington with 11 awards in the 21st Annual Admissions Advertising Awards competition. This national competition celebrates the admissions marketing efforts of schools throughout the United States, including colleges and universities, graduate schools, secondary schools, vocational schools and art/design schools.
The School earned Gold Awards in Publication/External for the fall 2005 edition of Darlington Magazine; Direct Mail for Super Saturday postcards; Newsletter for Lakeside e-Lines; Imprinted Materials; Annual Report for the fall 2005 edition of Darlington Magazine; Total Recruitment Package; Catalog for the 2005 Parent Calendar; and Total Public Relations Program for the Centennial Celebration. Bronze Awards were earned in Video Viewbook for the Tommy Smothers Lectureship and in Internet/Web site. A Merit Award was given for Building on 100 Years, the photo essay book depicting Darlington School past and present.
“Our communication strategy is based on a belief in students and in social purpose – that education must lead back to the Rome community. It relies on ingredients like good stories and good storytellers,” said Watterson. “We recognize that alumni want to be in the know. They want to start a conversation with ‘did you hear’ or ‘you’re never going to believe.’ And as an institution that has been around 100 years, we never underestimate the value of our students, faculty and staff.
“We work hard at being vigilant in our advertising and marketing,” Watterson continued. “We know that our students’ futures are as varied as their backgrounds. The boarding population comes from 24 countries and 19 states. Everyone on the communication team believes in our inclusive community, our multicultural curriculum and our academic programming. For us, Darlington is like plugging yourself in and remembering what school is all about.”
Darlington garnered nine awards in the annual CASE District III Awards Competition. District III includes colleges, universities and independent schools in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and Virginia.
“The CASE III competition is unique because independent schools like Darlington compete directly against colleges and universities. The judging standards are quite high,” said Dr. Bruce Watterson, chief communications officer. “Nine CASE Awards represents a record number for Darlington. Only 18 awards went to independent schools in the 2006 competition, and Darlington earned half of them.”
The School earned Awards of Excellence in Institutional Relations Program for the Centennial Celebration; Institutional Relations Project for the Presidential Transition Committee; Alumni Magazines I for the fall and spring 2005 editions of Darlington Magazine; CD-ROM and Other Electronic Publications for the 2004-05 Annual Fund e-Flash presentation; and Alumni Relations Project for the Centennial Gala. Special Merit Awards were earned in Magazine Publishing Improvement; Paid Advertisements for the “What is it About This Place?” ad series; Student Recruiting Publications; and Total Educational Fundraising Programs for the 2004-05 Annual Fund: Dedicated to Darlington’s 100th Class.
“It was a special year to be working at Darlington,” said Watterson. “The School welcomed thousands of alumni back to campus in 2005 as part of its Centennial Celebration. For Darlington to edge North Carolina, Clemson and the University of Kentucky in the overall Institutional Public Relations Program category is a tribute to its Centennial Committee and alumni.
“I am also extremely proud of our communications team because it functions effectively as an in-house advertising agency. On rare occasions do we seek external help,” Watterson continued. “We take pride in the fact that we partner with every division on campus to produce over 300 printed and Web-based pieces a year, in addition to our media releases and magazine production.”
Admissions Marketing Report, the national newspaper of admissions marketing, recognized Darlington with 11 awards in the 21st Annual Admissions Advertising Awards competition. This national competition celebrates the admissions marketing efforts of schools throughout the United States, including colleges and universities, graduate schools, secondary schools, vocational schools and art/design schools.
The School earned Gold Awards in Publication/External for the fall 2005 edition of Darlington Magazine; Direct Mail for Super Saturday postcards; Newsletter for Lakeside e-Lines; Imprinted Materials; Annual Report for the fall 2005 edition of Darlington Magazine; Total Recruitment Package; Catalog for the 2005 Parent Calendar; and Total Public Relations Program for the Centennial Celebration. Bronze Awards were earned in Video Viewbook for the Tommy Smothers Lectureship and in Internet/Web site. A Merit Award was given for Building on 100 Years, the photo essay book depicting Darlington School past and present.
“Our communication strategy is based on a belief in students and in social purpose – that education must lead back to the Rome community. It relies on ingredients like good stories and good storytellers,” said Watterson. “We recognize that alumni want to be in the know. They want to start a conversation with ‘did you hear’ or ‘you’re never going to believe.’ And as an institution that has been around 100 years, we never underestimate the value of our students, faculty and staff.
“We work hard at being vigilant in our advertising and marketing,” Watterson continued. “We know that our students’ futures are as varied as their backgrounds. The boarding population comes from 24 countries and 19 states. Everyone on the communication team believes in our inclusive community, our multicultural curriculum and our academic programming. For us, Darlington is like plugging yourself in and remembering what school is all about.”
